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If you have no time to do it yourself, we can help. Our in house copywriter will take away the hassle and craft an effective letter detailing the benefits of your product or service. Call 01908 630300 to order your letter.
- Write in the present tense
- Use short sentences and paragraphs
- Always show how your product/service solves your prospect’s problem
- Be clear and succinct. Ensure you put the main benefits in the subject line and first paragraph
- Always use a PS that relates back to the benefit you mentioned at the beginning, and maybe linking to a deadline or price opportunity
- Use personal approach that is ‘you’ or ‘I’ rather than ‘we’- especially when making a promise.
- Use short, tried and tested power words: you, now bargain, love solve, easy, first, big, now, safe first… and dress up with attention-getters such as guaranteed, astonish, proven, breakthrough, exclusive…
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